Project Duration: 24 Months | Technical SEO & Local Scaling
400%+ Organic Revenue Growth in the Competitive UK Laundry Market
Transforming a technically flawed, invisible service into a primary, profitable revenue driver through a technical overhaul and aggressive hyper-local scaling across the UK.
400%+
Organic Revenue Growth
+217%
Total Clicks (98K to 311K)
17.4
New Average Position (from 36.4)
2.0%
Optimized Click-Through Rate (CTR)
The Challenge: Massive Technical Debt & Stagnation
- **Critical Technical Flaws:** Custom platform had unoptimized local pages, poor structure, and a legacy of spammy backlinks requiring urgent disavowal.
- **Broken Tracking:** E-commerce data was unreliable (duplicate purchase events), making accurate CPA and ROI assessment impossible.
- **Low Organic Revenue:** Monthly organic revenue was stagnant at **£700-£800**, failing to capitalize on operational capacity.
- **Poor Visibility:** Average keyword ranking was stuck at **36.4**, meaning near-zero presence on high-value Page 1 search results.
The Solution: Foundational Fixes & Hyper-Local Scaling
Phase 1: Data Integrity & Cleanup
Stabilized e-commerce tracking, fixed GTM errors, and executed a formal backlink Disavow submission to neutralize harmful links.
Phase 2: Hyper-Local Expansion
Aggressive content creation—thousands of unique, dedicated hyper-local pages across target UK cities to achieve market saturation.
Phase 3: Authority Building
Consistent, ethical link-building campaign to boost Domain Authority and establish the client as the definitive local expert.
Phase 4: Optimization Loop
Continuous On-Page and Conversion Rate Optimization (CRO) improvements, constantly measuring and refining local user intent.
Total Organic Clicks Growth Over 20 Months (+217%)
Implementation: The Hyper-Local Landing Page in Action
This section demonstrates the optimized design and content structure of the thousands of hyper-local pages we created. The aggressive content strategy ensured we were the authority for every UK postal code served.
Image Source: [Client Confidential - Placeholder]
The Impact: Financial & Visibility Metrics
£4,000+
Monthly Organic Revenue (vs. £800 initial)
+71%
Click-Through Rate (CTR) Improvement
15.2M
Total Impressions Gained During Project
Ready to Dominate Your Local Market?
This case demonstrates that a clear technical strategy, coupled with aggressive, high-quality content scaling, can transform market presence and deliver predictable, profitable growth in highly competitive sectors.
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